Advertising and Marketing Studies in Lithuania

Marketing and Advertising

Do you see more than just a product — a story, a connection, and an opportunity? Then SMK’s Marketing and Advertising Creation program is for you! Great marketing is both an art and a science — creativity and strategy combined. Developed together with business leaders, our program equips you with not only theoretical knowledge but also hands-on practical skills. You will learn from academic professionals who manage marketing for leading Lithuanian and international companies. You’ll master the full process of marketing strategy development — from market and consumer behavior analysis, brand positioning and creative concept building to designing and implementing digital marketing campaigns that capture attention and drive results. If you want to create memorable ads, manage brands, analyze consumer behavior, and effectively use digital tools — Marketing and Advertising Creation studies at SMK in Vilnius, Kaunas, and Klaipėda are made for you.

Submit an application

Profession Bachelor in Business Management

Business and public management. Marketing

Full time

Lithuanian, English

Kaunas

You will be able to

You will study

Career opportunities and areas

Create and implement marketing and advertising strategies across multiple platforms

Develop and manage brand communication

Produce advertising content (text, visuals, video, social media)

Analyze markets and consumer behavior to plan data-driven campaigns

Work with digital platforms: Google Ads, Meta Ads, SEO, and email marketing

Evaluate campaign effectiveness and apply creative, data-based solutions

Marketing Management

Social Media Marketing

Digital Marketing (SEO, PPC, CRO)

Brand Management

Design Thinking

Marketing and Advertising Research

Marketing Channels

Neuromarketing and Artificial Intelligence

Graphic Design

Video, Audio and Visual Communication Creation

Web Design and Development (UI, UX)

B2C and B2B Sales Strategies

Marketing Manager

Advertising Project Manager

Digital Marketing Specialist

Content Creator / Copywriter

Social Media Manager

Brand Strategist

Marketing Analyst

Studijų tipai

Nuolatinės dieninės bakalauro studijos

Intensyvios bakalauro studijos

Nuolatinės sesijinės bakalauro studijos dirbantiems

Bakalauro studijos po vidurinės mokyklos
3 studijų metai
Paskaitos vyksta nuo pirmadienio iki penktadienio darbo dienomis
22 savaitės praktinio mokymosi realiose verslo įmonėse

Individualus bakalauro studijų planas
Trumpesnis studijų laikas
Mažesnė studijų kaina

Jeigu mokėtės profesinėje ar kitoje aukštojoje mokykloje, tačiau studijų nebaigėte arba norite įgyti kitą specialybę, Jūs būsite priimti į aukštesnį kursą ir galėsite studijuoti pagal sudarytą individualų studijų planą. Jums sutrumpės bakalauro studijų laikas, mažės studijų kaina.

Studijų programa vykdoma nuotoliniu būdu.
3 studijų metai
Paskaitos vyksta nuo pirmadienio iki šeštadienio / 1 savaitę per mėnesį
Vakarinės paskaitos (nuo 17:00 iki 21:00) ir šeštadieniais nuo 9:00 iki 16:00
>Per metus – ~8 savaitės paskaitų
22 savaitės praktikos verslo įmonėse.

Annual tuition fee & scholarships

EU Students

2800 €

Non-EU Students

3500 €

Competetive score

1

40% talent scholarship

20% scholarship for Eastern partnership countries

20% business management scholarship

Other tuition fee reductions

The scholarship applies only for the first year of studies; after that, students can apply for other scholarship programs.

Criteria for getting the scholarship:

Average school graduation grade – 8.5 (85% out of 100%).
Complete the scholarship assignment.
English language level B2 (with proof of IELTS, TOEFL certificates, or by passing a language test at SMK).
The application fee is paid and the receipt is attached to the application.

Scholarship deadlines:

Spring semester: 20th of January
Fall semester: 20th of August

The applications or other additional documents submitted later than the deadlines will not be reviewed.

Please make sure that you have attached all required documents to your application.

For more information about scholarship applications, please contact admission@smk.lt

Citizens of the following countries can apply:

Armenia
Azerbaijan
Belarus
Georgia
Ukraine
Moldova

Criteria for being considered for the scholarship:

Be a citizen of one of the eastern partnership countries.
Average school graduation grade – 8.0 (80% out of 100%).
Payment of the application fee has to be attached.

Scholarship deadlines:

Spring semester: 20th of January
Fall semester: 20th of August

The applications or other additional documents submitted later than the deadlines will not be reviewed.

Please make sure that you have attached all required documents to your application.

For more information about scholarship applications, please contact admission@smk.lt.

This scholarship is given for one semester of studies for applicants of the business management study sphere, with a chance of reapplying for other semesters in the future if a student meets all the criteria later on.

Be an applicant for one of the following programs:

International business
Marketing and advertising
Tourism and recreation
Finance and investment management
Sustainable business and green technologies
Business building and management
Future business and innovations
International trade and customs logistics
Write a motivational letter “Why am I eligible for this scholarship?”

Criteria:

Average school graduation grade – 8.0 (80% out of 100%).
Payment of the application fee has to be attached.

Scholarship deadlines:

Spring semester: 20th of January
Fall semester: 20th of August

The applications or other additional documents submitted later than the deadlines will not be reviewed.

Please make sure that you have attached all required documents to your application.

For more information about scholarship applications, please contact admission@smk.lt

10% reduction for family members of SMK students or alumni

The sibling discount of 10% will be awarded to the next sibling studying at SMK when both family members attend the college at the same time, or if the other sibling has graduated from SMK College of Applied Sciences previously.

Terms and conditions:

Applicant must complete the application form with the certified birth certificates of both siblings for the discount to be granted.
The discount takes effect from the date of submission of the application and relevant documents.
A sibling relationship is defined as either brother or sister
This discount will be provided for the whole study period, which is equal to a 10% discount from the semester fee.
The awarded discount is not transferable for cash, nor refundable, and cannot be transferred to a non-sibling.
The decision to award the sibling discount will be made by the manager of international studies at SMK College of Applied Sciences.

30% for the second SMK bachelor’s degree studies

Up to 50% SMK tuition fee reduction for the best and most active students, eligible only for 2nd and 3rd-year SMK students

How to apply?

Admission dates and terms

Fall Semester Admission:

Admission starts on December 2.
The semester commences on September 1.
Deadlines: July 1 – Applicants from non-EU/EFTA countries, August 10 – Applicants from EU countries.

Spring Semester Admission:

Admission starts on September 2.
The semester commences on February 1.
Deadlines: December 1 – Applicants from non-EU/EFTA countries, January 10 – Applicants from EU countries.

Application process

Submit the application form ot apply.smk.lt/ and pay the application fee. Please, make sure to check all the requirements according to the chosen program.
Before applying, please review the country-specific requirements to ensure all necessary documents are included.
You will be invited to a motivation interview. After receiving your admission, the first tuition fee must be paid to confirm your enrollment at SMK.
Start the TRP process at the nearest Visa Facilitation Services Center. More information can be found here.
Once your TRP is approved, we’ll be ready to welcome you to Lithuania and help you sign your study contract.

Documents for Qualification Assessment:

Diploma or provisional certificate: Your highest qualification (in the original language).
Academic transcript: Listing all subjects, grades, and credits/hours. Can be submitted electronically if the appendix isn’t issued yet.
Proof of name change: If your diploma name differs from your passport (e.g., marriage/divorce certificate or other official document).
Other supporting education documents: If needed to clarify qualifications.
Note: Country-specific document requirements may apply. Check for your country here.

Apply

Academic Recognition of Foreign Qualifications

SMK College of Applied Sciences (SMK) is appointed by the Ministry of Education, Science and Sport of Lithuania for recognition of foreign qualifications for the purposes of further studies at SMK. The evaluation of qualifications is a part of the admission procedure, and all students have to undergo this process. More information on Academic recognition of foreign qualifications can be found here.

Application & Identity Documents

Application fee receipt: Paid once per degree; exemptions for English Foundation Programme students continuing at SMK.
Valid passport copy: Must be valid for at least 2 years.
Entry qualification documents: High school/secondary diploma, school leaving certificate, or college diploma. Must be translated into English/Lithuanian if the original is in another language. Minimum overall score: 50%.
Consent for qualification evaluation: Through the Lithuanian Centre for Quality Assessment in Higher Education (CQAHE).

Language & Other Requirements

Proof of English proficiency: IELTS 5.5+, TOEFL 69+, FCE, LanguageCert IESOL B2+, PTE Academic 59+, or Duolingo 110+.
Internal SMK English test: 50 €; available if no certificate.
Exemptions: English Foundation Programme graduates only need their certificate when applying for a bachelor’s degree.

Motivation Interview

After the applicant has paid the application fee and submitted the application, we invite him for a motivational interview. The interview is done online using the Google Meet platform, and the basic goal is to evaluate the reasoning and motivation of a future student. After an interview, the decision of admission is given in a couple of days.

If you have any specific questions in regard to the application procedure please contact the SMK International Office at admission@smk.lt.

Register for free online consultation

If you have any specific questions in regard to the application procedure please contact the SMK International Office at admission@smk.lt.

If you have any about the programme, life in Lithuania or SMK in general, please register for a free online consultation.

Testimonials

“SMK’s engine is creativity. Creative and interesting teachers always shared interesting experiences and valuable contacts. Interesting guests were often invited, who often left an indelible impression. On the other hand, SMK’s approach to the student is very modern and does not fit into the standard framework of the educational institution. SMK is always happy to listen to students’ ideas and provide opportunities to pursue their dreams. One such opportunity – an internship in Malta – paved the way for my career in the field of video production”.

Mantas Vilimas

“SMK teachers encourage creativity and courage, and the students themselves have the freedom to choose their own path, they can improvise and experiment while creating and implementing creative projects. Every student is provided with practical knowledge and opportunities to engage in desired activities, all that is needed is not to miss these opportunities. And I really successfully used them: SMK helped me find suitable acquaintances, gain experience in various projects and on stage, and allowed me to discover my audience. While studying at this college, I constantly felt the endless support of the community.”

Keitė Arai

“While studying at SMK, I improved my communication, organizational and leadership skills. By participating in various projects and being the president of the student body, I gained a lot of experience and knowledge, which is useful to me even now. It is important to mention that all this knowledge came through experiential learning, to which teachers also contributed, involving students in various creative activities”.

Austėja Juzėnaitė

“SMK always surprised me with its original activities and events, and I had to capture all this on camera during my studies. The most memorable such experience is the Vibelift’19 youth festival. I had the opportunity to observe everything up close, to film the most beautiful moments of the event, conveying all the energy that was broadcasted during the event. I can confidently say that SMK is an endless source of experiences, opportunities, acquaintances, creativity and science. Here, the student can discover the paths that will lead him to his intended goal after his studies.”

Alanas Cibulskas

“While studying at SMK, I was the president of the student body, which contributed to my growth as a person. Leadership and the ability to work in a team have been developed through various experiences. The environment and people influenced a constant sense of curiosity that led me to where I am today. I think that SMK is always one step ahead, which encourages the students themselves to raise the bar higher every time.”

Gabrielė Kubiliūtė

“While studying at SMK, I developed leadership and public speaking skills. I realized that gathering a team of like-minded people and creating, presenting and implementing ideas together with them is my strong point. While studying, I constantly improved my skills and deepened my professional knowledge – I participated in Erasmus+ projects, which gave me invaluable experience, many international acquaintances and opportunities. I have been a mentor for 2.5 years now, which has helped me become a more open, courageous person. I became even more creative, freer, met wonderful teachers, friends, learned the best lessons of life and experienced all this right here – at SMK!”

Dariana Kizim

Gyvenimo kokybės vadyba | SMK – vadybos studijos Lietuvoje

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