Marketing and Advertising (Online)

Do you see more than just a product — a story, a connection, and an opportunity? SMK’s Marketing and Advertising programme combines creativity with strategy and is designed together with business leaders. Students develop both theoretical knowledge and hands-on skills while learning from academic professionals and practitioners who manage marketing for leading Lithuanian and international companies. The programme covers the full marketing strategy process: market and consumer-behaviour analysis, brand positioning, creative concept development, digital marketing campaigns, advertising content and performance evaluation.

Profession Bachelor in Business Management

Marketing

Online

English

What You Will Be Able to Do
What You Will Learn
Career Opportunities
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Create and implement marketing and advertising strategies across multiple platforms

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Develop and manage brand communication

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Produce advertising content (text, visuals, video, social media)

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Analyze markets and consumer behavior to plan data-driven campaigns

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Work with digital platforms: Google Ads, Meta Ads, SEO, and email marketing

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Evaluate campaign effectiveness and apply creative, data-based solutions

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About Marketing Management

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Social Media Marketing

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Digital Marketing (SEO, PPC, CRO)

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Brand Management

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Design Thinking

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Marketing and Advertising Research

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Marketing Channels

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Neuromarketing and Artificial Intelligence

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Graphic Design

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Video, Audio and Visual Communication Creation

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Web Design and Development (UI, UX)

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B2C and B2B Sales Strategies

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Marketing Manager

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Advertising Project Manager

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Digital Marketing Specialist

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Content Creator / Copywriter

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Social Media Manager

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Brand Strategist

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Marketing Analyst

Type of studies

Full-time bachelor’s degree studies
  • Bachelor’s degree studies after secondary school
  • Duration: 3 years

Annual tuition fee & scholarships test

EU Students

4200 €

Non-EU Students

4200 €

Online study format

SMK online studies combine asynchronous and synchronous learning, providing students with the flexibility of online education while ensuring regular academic interaction, practical engagement and continuous support throughout the study process.

The majority of the study process is organised through asynchronous learning, allowing students to study at a convenient time and pace. Students can access digital learning materials, watch recorded lectures, analyse practical cases, complete individual and practical assignments, and independently work with additional learning resources.

Approximately 20–30% of the study process consists of synchronous online learning, which takes place live in real time. During live sessions, students can communicate directly with lecturers and classmates, ask questions, discuss practical or technical challenges, participate in teamwork and receive immediate feedback.

Where appropriate, lectures, seminars and other study activities may also be recorded, giving students the opportunity to revisit the material afterwards and reinforce their learning.

Between scheduled live sessions, students can continue communicating with lecturers through the online learning environment, submit questions, receive consultations and access additional academic support.

This study model combines the flexibility of asynchronous learning with live academic and technical support, practical assignments, teamwork and continuous interaction with lecturers. It enables students to combine studies with work or other commitments while maintaining a structured, interactive and practice-oriented learning experience.

Register for free online consultation

Register

If you have any specific questions in regard to the application procedure please contact the SMK International Office at admission@smk.lt.

If you have any about the programme, life in Lithuania or SMK in general, please register for a free online consultation.

Contacts and Useful Links

Application portal: https://apply.smk.lt/

Admissions email: admission@smk.lt

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