International Scientific Conference “SOCIETAL INTERACTIONS: RETHINKING MODERN ISSUES”

We invite you to join the International Scientific Conference „SOCIETAL INTERACTIONS: RETHINKING MODERN ISSUES" organized by SMK University of Applied Sciences.

The conference is free, and it will be held online on Youtube and ZOOM platforms.

Watch the opening ceremony and plenary session of the conference on Youtube:

WATCH THE CONFERENCE ON YOUTUBE

ABOUT THE CONFERENCE (November 16, 2023)

Brittle, anxious, non-linear, and incomprehensible (BANI) is the way many people may feel today. The creator of this new concept is Jamais Cascio, an American anthropologist, author and futurist. Modern society raises debatable questions about the meaning of life, social value, personal and organizational engagement so that people and organizations become more resilient and feel engaged in creating more meaning for the surrounding world.

Responding to the challenges of the modern world SMK University of Applied Sciences organizes this scientific conference to gather the academic communities of Lithuania and foreign countries, representatives of science and business to address the problems of societal interactions and rethink modern issues.

AIM OF THE CONFERENCE is to share scientific advances, novelty, and research findings on topics within the following work themes:

Creative economy and industries
Organization transformations for reflective resilience and meaningful work
Wealth, reassurance, and social value development
Health and wellness trends for better well-being
Transition to a green economy
Society, technologies and communication in the digital age
Educational innovations for human development
Art and aesthetics for better humanity perception

THE PROGRAMME

10:00 – 10:10 OPENING CEREMONY // Director of SMK University of Applied Sciences, Viktorija Palubinskienė

PLENARY SESSION // Moderator: dr. Giedrė Vaičekauskienė, SMK University of Applied Sciences

WATCH PLENARY SESSION HERE

10:10 – 10:30 Decoding Mysteries of Business with Neuromarketing & AI // Eglė Vaičiukynaitė, (Kaunas University of Technology, Lithuania)

10:30 – 10:50 Assessing the Performance of European Countries in Innovation. An Empirical Investigation // Mircea Georgescu (Alexandru Ioan Cuza University of Iași, Romania)

10:50 – 11:10 Higher Education in BANI World: A Need for Change // Jevgenija Dehtjare, Julija Mironova, Larisa Turusheva and Kristine Uzule (EKA University of Applied Sciences, Latvia)

11:10 - 11:30 Coffee break

SECTION I: Education and Healthcare (In English and Lithuanian)

Moderator: dr. Inga Iždonaitė-Medžiūnienė, SMK University of Applied Sciences

11:30 – 11:45 Adult Teachers’ Self-Assessment of Their Emotions in Online Teaching in Selected European Countries // Andreas Ahrens (Hochschule Wismar, Germany), Daria Filimonova, Babel Idiomas (Spain), Jelena Zascerinska, Abastasija Bikova, Mihails Zascerinskis (Centre for Education and Innovation Research, Latvia)

11:45 – 12:00 Navigating the Horizon of Health and Wellness Trends: A Comprehensive Analysis for Enhanced Well-Being // Parulkumari Bhati (Nirma University, India), Zascerinska Jelena (Centre for Education and Innovation Research, Latvia)

12:00 – 12:15 Implementation of the Teaching Function by Schools During an Epidemic State // Czakowska Marta (Kujawy and Pomorze University in Bydgoszcz, Poland)

12:15 – 12:30 Value Creation of Inclusive Education in Latvian Education Policy Documents // Kristine Uzule, Jeļena Titko, Jevgenija Dehtjare, Edgars Cerkovskis (EKA University of Applied Sciences, Latvia)

12:30 – 12:45 Beyond the Big Cities: Exploring University Aspirations Among Polish Youth in Regional Areas // Diana Rokita-Poskart, Małgorzata Adamska (Opole University of Technology, Poland)

12:45 – 13:00 Building a Bridge Between Entrepreneurship Competence Framework and Sustainable Development Goals (SDG) for Attaining SDG4 “Quality Education” // Kristine Uzule, Jelena Titko, Jevgenija Dehtjare, Vita Zarina (EKA University of Applied Sciences, Latvia)

13:00 – 13:15 Teamwork in Home Care: Patients' Perspectives // Viljaras Reigas (SMK University of Applied Sciences, Lithuania)

13:15 – 13:30 Complex Effects of Alpha and Poly Hydroxy Acids on Mixed Dehydrated Facial Skin: A Single Case Study // Austėja Diržaitė, (SMK University of Applied Sciences, Lithuania)

13:30 – 13:45 Women’s Happiness & Well-being: Literature Review and Research Agenda // Punit Moris Ekka (Indian Institute of Management Sambalpur, India)

13:45 – 13:50 Final word, section moderator dr. Inga Iždonaitė-Medžiūnienė

JOIN SESSION 1 ONLINE

SECTION II: Economic Growth and Sustainability (In English and Lithuanian)

Moderator: Aušra Pacevičiūtė, SMK University of Applied Sciences

11:30 – 11:45 The Relationship between Sustainable Development Goal 8 and Performance: The Case of Airports // Kristine Uzule (EKA University of Applied Sciences, Latvia), Irina Kuzmina-Merlino (Transport and Telecommunication Institute, Latvia)

11:45 – 12:00 Adjustments on the Labor Market in Poland, Conditions for Development // Dariusz Czakowski (Kujawy and Pomorze University in Bydgoszcz, Poland)

12:00 – 12:15 A Different Perspective to Urban Gentrification: Foreignizition // Susran Erkan Eroğlu, Yasin Çam (Osmaniye Korkut Ata University, Turkey)

12:15 – 12:30 Modeling Ecosystem of the Start-Up in the Context of Economic Capacity Increasing: Instruments of Reducing Regional Differences and Innovation Policy Politikos Instrumentai // Jurgita Kasnauskė (SMK University of Applied Sciences, Lithuania)

12:30 – 12:45 Corporate Social Responsibility as a Factor Affecting Sustainable Competitive Advantage // Oļegs Ņikadimovs (EKA University of Applied Sciences, Latvia)

12:45 – 13:00 Selected Instruments of Earnings Management in Reporting Entities in Poland // Sylwia Czakowska (Kujawy and Pomorze University in Bydgoszcz, Poland)

13:00 - 13:15 Rethinking about the Relatable Resilience Practice in the Case of Calamities // Ariel Toh (Marcharh Sustainability Science Excellence Centre, Malaysia, United Kingdom)

13:15 – 13:20 Final word, section moderator Aušra Pacevičiūtė

JOIN SESSION 2 ONLINE

SECTION III: Business and Digitalization (In English and Lithuanian)

Moderator: dr. Aleksandra Batuchina, SMK University of Applied Sciences

11:30 – 11:45 Impact of Digital Marketing on Small and Medium-Sized Enterprises in Norway // Muhammad Bilal (SMK University of Applied Sciences, Lithuania)

11:45 – 12:00 Modern Solutions for Improving Customer Service in Fashion Industry in Lithuania: the Case of “Zara” // Miglė Černikovaitė, Gabrielė Jakavonytė (SMK University of Applied Sciences, Lithuania)

12:00 – 12:15 Reviewer's Identity: Navigating the Thicket of Multiple Identities // Jelena Zascerinska (Centre for Education and Innovation Research, Latvia)

12:15 – 12:30 Transitioning to AI-Powered Accounting: Opportunities, Challenges, and Ethical Considerations // Ilze Zvirbule (Turība University, Latvia)

12:30 – 12:45 Anti-Communication - Media Coverage of Poland-Belarus Border // Aleksandra Zając (American Institute of Applied Sciences in Switzerland, Switzerland)

12:45 – 13:00 Classification of Employee Digital Skills as a Tool for Overcoming Digital Transformation Barriers // Natalja Verina, Kristīne Užule (EKA University of Applied Sciences, Latvia)

13:00 – 13:15 Conservative Roots, Resilient Branches: Exploring the Impact of Conservatism on Family Business Resilience // Hamza Nidaazzi, Hind Hourmat Allah (Cadi Ayyad University, Morocco)

13:15 – 13:30 The Impact of Artificial Intelligence on Social Interactions in the Digital Age // Furkan Demirbaş (Arti Endüstriyel Elektronik A.Ş., Gazi University Faculty of Engineering, Turkey)

13:30 – 13:35 Final word, section moderator dr. Aleksandra Batuchina

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